In cities where initiative to construct the city resides in the private sector, density is directly linked to wealth creation and profitability. The profession of built environment is expected to work with the brief. An architect or planner may be able to inform or influence the brief but always within limitation, and in most instances where professionals have been reduced to mere service providers (voluntarily or systemic), it is natural that they adopt ¥€$ is MORE and MORE is a resounding ¥€$ motto, in the interest of private capital that employs them.