Tuesday, August 16, 2011

The other day i got angry at a font...

I found here, that graphic designer by the name Wim Crouwel said "Helvetica was a real step from the 19th century typeface... We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface."
This sentence to me sums up all efforts being made to design the ultimate neutrality right from fonts, built form to day to day conversations, a fantastic example of how in the absence of means to reconcile contradictions the only way forward is polite neutrality of liberal capitalism. And guess coincidentally which companies have it in their logos...
Fuck Helvetica!


  1. i am suprized i didnt see any of the monster "international" architecture firms..you know the emperors of abbreviation...


  2. true, with the abbreviation taking the predictably sterile neutrality a notch higher, lest they lose clients due to committing to a real word!
    we stand for everything...or as Bjarke Ingels puts it Yes is More!